Meet the Mom Behind Snüb
From Kitchen Counter to
Crunchy Revolution
How a Mom Started a Food Rebellion
I didn’t build Snüb in a boardroom.
I built it at my kitchen counter — with a jar of bubbling carrots, a fridge full of veggies, and a little girl who loved fermented snacks more than cookies (seriously).
I’m Jessica — mom, founder, flavor rebel, and someone who reads ingredient labels like a detective.
Like every parent, I just wanted to feed my kid something real. Something gut-loving. Something I wouldn’t have to second-guess.
But store shelves were full of fake promises in shiny packaging:
- “Natural” snacks loaded with sugar
- “Healthy” snacks packed with junk
- “Probiotic” products that didn’t do squat
So I said no thanks — and grabbed a cutting board.
⚡ How Snüb Was Born
One jar of fermented carrots turned into a daily ritual.
My daughter craved them. Her energy shifted. Her gut thanked me.
✊ What I Stand For
I’m not here to fit into the “health food” aisle.
I’m here to flip it.
Snüb is my rebellion — against fake flavor, bloated claims, and food that pretends to care.
Every pouch we make is loud, gut-first, and totally uncompromising.
Because moms shouldn’t have to pick between flavor and function.Because kids deserve better.Because snacks can actually be good for you.
I made Snüb for my daughter.
Now I make it for yours — and for every gut that deserves better.
Founder, Mom,
Fermentation Rebel
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